Online Reputation: Lacey

TO: Lacey Saxton Nagao

FROM: Lauren Hong

DATE: December 8, 2009

SUBJECT: Your online reputation

The name "Lacey Saxton Nagao" is not a very common name. When one first types it into google, most of the first search results are accurate draws of the person I was searching. Many of them are blog related: Lacey is a member of Professor Ted Pease's news writing class' blog, http://newshounds1.blogspot.com, as well as having her own blog, http://laceynagao.blogspot.com. For one of her stories in that class, she decided to write a story about gays and lesbians living in the conservative environment of Cache Valley, and some of their thoughts on Prop 8. Another was about "brain food," food that might help students be able to focus better, or do better on tests.

According to her public blogger profile, she currently lives in Logan, UT. She lists a few of her interests as public relations, piano, fashion, fitness, research, the sorority Kappa Delta, history, and literature.

If I search her on facebook, her public search listing tells me that she is a fan of the Twilight series, Outblush, the band Brand New, and the makeup company Covergirl.

Upon accepting my friend request, I find out that she is a senior in the public relations program at Utah State University. She married Josh Nagao on August 18, 2009. Lacey and Josh will both graduate from USU in 2010, after which they will move to wherever Josh decides to go for dental school. She works for USU Athletic Media Relations, and her email is lacey.saxton@aggiemail.usu.edu.

She lists her religious views as being Christian: LDS. Her birthday is August 9, 1989, and her hometown is listed as Preston, Idaho.

Lacey has done a good job of presenting herself professionally to the public. Potential employers may skim her blog to hear her thoughts, but as long as she stands by everything she writes, it will give them a representation of who she is.

Team Proposal Draft

Proposal to Vooray

Part One: One Sentence Summary

Utah State University PRSSA is hosting one of 12 regional PR conferences in the nation and would like Vooray to sponsor 300 t-shirts that will be worn by conference attendees, as walking advertisement for Vooray during the conference and for years to follow.

Part Two: Sponsor Appeal

Vooray is a modern, well branded company which many college students and professionals would be proud to wear. The t-shirts would not end up at the DI, but would be worn to school, to work-out and for casual occasions. Vooray has sponsored many dances and USU events, but The 2010 Mountain West Regional Public Relations Conference would provide exposure at an even higher level. Students will be invited from all over Utah, Colorado, Montana, Oregon, California, Wyoming, Nevada, Arizona, New Mexico and Oklahoma. This would benefit Vooray's brand image and help the company expand to markets other then Utah.

Part Three: Problem

Last year, PRSSA held a PR Conference for students and professionals in Utah. The t-shirts, which are still worn frequently by USU students and faculty, have an array of small logos on the back. While these t-shirts fulfilled a purpose, PRSSA feels a higher quality is needed for the caliber of a regional conference. Vooray has the quality and brand image PRSSA is looking for to incorporate into our conference and take the swag gear one step higher than last year.

Part Four: Solution

Objectives:

1. Collaborate to create t-shirt design & choose colors/specifics by Dec. 4, 2009

2. Invite 13,000 people to attend (35 schools, average of 350 PR students/Faculty/Professionals per school) by Dec. 7, 2009

3. Have t-shirts printed by Feb. 26, 2010

4. Pick t-shirts up from Vooray on Feb. 26, 2010

5. Receive 300 registered attendees, allow them to choose t-shirt in his/her size by Feb. 5, 2010(Only registered attendees by this date receive a t-shirt)

6. Allow Vooray employees to attend conference at no cost - Mar. 25-26, 2010

7. Encourage students to wear t-shirts to Mar. 26, 2010 - Friday conference sessions

8. Allow Vooray to set up a table to sell/promote products at conference during business fair onMar. 26, 2010

9. Result in awareness of Vooray brand and increase in customer purchases

10. Result in positive feelings towards Vooray and PRSSA Conference for receiving a high quality t-shirt

Time-and-Task Chart:

*create chart of above objectives in calendar form

Part Five: Capabilities

1. Credible Organization: Utah State University PRSSA *why

2. Credible Idea: Promote Vooray & give conference attendees a quality shirt and reminder of the event *explain

3. Credible Project Director: Natalie Curtis- Director of Sponsorship *verify credibility through outside reference

Part Six: Budget

300 t-shirts with multi-color logo on the front & Vooray logo on the side or back

Approximate cost per t-shirt = $8

Total donation cost = $2,400.00

Part Seven: Conclusion

Please let us know your level of interest in this opportunity for donation, sponsorship and regional exposure.

Additional sponsorship options are available.

For more information and to discuss this proposal contact Director of Sponsorship Natalie Curtis at 330-317-0077 or nataliejoycurtis@gmail.com

Press Release 4: ASUSU Diversity Week

FOR IMMEDIATE RELEASE

Oct. 26, 2009

Associated Students of Utah State University
Krista Bustamante
Vice President of Diversity and Organizations
(435)-797-5555
kb@aggiemail.com

Diversity Week Highlights Unity on USU Campus

Themed "Pieces of the Puzzle," Diversity Week focused on the interconnected relationships across campus

This year’s Diversity Week focused on the variety of organizations that exist on campus and in the world that we have access to. Many events were held highlighting things currently happening in the world, such as the showing of the documentary “Congo and the Cost of Consumerism,” or the keynote speech on racism.

The keynote speaker of this week was Joe Feagin, winner of the Harvard Alumni Lifetime Achievement Award, nominee of the Pulitzer Prize, author of Ghetto Revolts, and current professor at Texas A&M. Specifically, Feagan spoke on racism on college campuses. He had a book signing after his speech.

Said Krista Bustamante, ASUSU Vice President of Diversity and Organizations, “This year, we really wanted to focus the week’s events on the diversity that we, as USU students, have contact with. Our school does have a lot of representation from various countries, ethnicities, cultures, lifestyles, and hobbies. Diversity Week is all about letting people experience this.”

Throughout the week, a poetry, art, and photo contest was on display in the TSC. The theme for the contest was “Pieces of the Puzzle,” also the theme of the week. The Thai Student Association had a cookout on the patio on Wednesday afternoon, and the Independent Music Club had a music marathon that night.

Associated Students of Utah State University (ASUSU) is an organization for the entire student body acting as the liaison with University staff, faculty, and administration. The leaders of ASUSU work closely with the Student Involvement and Leadership Center, whose mission is to strive for excellence in holistic student development. “We intentionally create meaningful learning opportunities that teach and challenge students though student leadership positions, service opportunities, leadership training, development, and campus activities,” said a representative. More information on ASUSU or student involvement can be found at http://www.usu.edu/asusu/.

Contact:

Lauren Hong
PR Specialist
ASUSU Diversity and Organizations Committee
lauren.hong@aggiemail.usu.edu
208-543-6879

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Final: Media Pitch

E-mail Subject Line: CVAIA: Recognizing Opportunity

Emilie Wheeler, News Editor
Herald Journal
75 West 300 North
Logan, UT, 84321
(435) 752-2121

Local Organization Teaches Smart Investing

CVAIA's goal is financial independence through passive income

Dear Emilie,

The Cache Valley Area Investors Association (CVAIA) is a local organization focused on achieving financial independence through passive income. Passive income is money that supplements one's existing income without active recruitment of it. Members of CVAIA meet together to learn new knowledge through speakers and other lectures, while sharing their existing knowledge about investments and entrepreneurship with each other.

President and founder Preston Parker said that he started the club to meet a need he saw in the community. "I see a lot of people that are unhappy with their jobs. If they utilize passive income correctly, they will be able to work the jobs that make them happy without worrying about paying the bills. This principle is what CVAIA is built upon," said Parker.

CVAIA’s meetings are held every other Thursday at 7 p.m. in the Cache County Chamber of Commerce (160 N. Main St., Logan, UT). All people with interest in the subject are welcome to join. There is no cost to join CVAIA. More information can be found at http://www.cvaia.com/.

Readers of the Herald Journal would find this interesting and relevant to their lives due to the subject matter that CVAIA addresses. There are many in the community that would benefit from learning more about investing wisely, and supplementing their income through passive measures. For more information, feel free to contact me.

Lauren Hong
Cache Valley Area Investors Association (CVAIA)
Chief Executive, Public Relations
208-555-1234
lauren.hong@aggiemail.usu.edu

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. CVAIA began in August 2007 and now has members from many geographical locations from all walks of life. The members come together with the same belief: that education mitigates the risk of investing.

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Final Press Release 3: Cause Promotion

For Immediate Release
September 24, 2009

Cache Valley Area Investors Association
Cache Valley Chamber of Commerce
160 N. Main St.
Logan, UT 84321

Recognizing Opportunity: CVAIA
Local Organization Promotes Passive Income, Financial Independence

LOGAN, Utah— The Cache Valley Area Investors Association (CVAIA) works to promote financial independence through utilizing passive income. Local members of the community make up the organization, meeting every other Thursday to discuss subjects such as smart investing and money management. They meet based on the idea that a person should have the job that he loves. Passive income is what makes this possible.

Said Preston Parker, president of CVAIA, " We believe people should be able to spend their time doing something they love, not just a job that provides an income." CVAIA teaches their members how to manage their money, time, and assets in the most effective manner.

CVAIA meets every other Thursday. The next meeting is on October 1, 2009, at 7 pm in the Cache County Chamber of Commerce. Guest speakers include local businessmen, investors, and other people with useful expertise. Presentations usually last about one hour with time for questions afterward. CVAIA meetings are open to the public.

About CVAIA

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad, Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has many members from many geographical locations, and from all walks of life. The members come together with the same belief: Education mitigates the risks of investing.

Contact

Lauren Hong
Public Relations Specialist
208-716-0953
lauren.hong@aggiemail.usu.edu

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Draft: Press Release 3: Cause Promotion

For Immediate Release
September 24, 2009

Cache Valley Area Investors Association
Cache Valley Chamber of Commerce
160 N. Main St.
Logan, UT 84321

Recognizing Opportunity: CVAIA
Local Organization Promotes Passive Income, Financial Independence

LOGAN, Utah— The Cache Valley Area Investors Association (CVAIA) works to promote financial independence through utilizing passive income. Local members of the community make up the organization, meeting every other Thursday to discuss subjects such as smart investing and money management. They meet based on the idea that a person should have the job that he loves, and passive income makes this possible.


About CVAIA

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad, Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has many members from many geographical locations, and from all walks of life. The members come together with the same belief: Education mitigates the risks of investing.

Contacts
Lauren Hong
Public Relations Specialist
208-716-0953
lauren.hong@aggiemail.usu.edu

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Final: Press Release 2: Image Management

September 21, 2009
Burger Planet
CEO James E Muellenbach III
3679 Veal Way
Indianapolis, IN 46298
317-248-5359

Burger Planet Goes Lean, Brings Opal Whitcomb's Jayne Petersen to the Table

GARY, IN--Supporting their attitude of balanced, active lifestyles, Burger
Planet has hired Jayne Petersen as the spokesperson for their recently
announced line of healthier choices on the menu.

James Mullenbach, CEO of the company, said that “Jayne Petersen and Burger Planet share a commitment toward health.”