Proposal to Vooray
Part One: One Sentence Summary
Utah State University PRSSA is hosting one of 12 regional PR conferences in the nation and would like Vooray to sponsor 300 t-shirts that will be worn by conference attendees, as walking advertisement for Vooray during the conference and for years to follow.
Part Two: Sponsor Appeal
Vooray is a modern, well branded company which many college students and professionals would be proud to wear. The t-shirts would not end up at the DI, but would be worn to school, to work-out and for casual occasions. Vooray has sponsored many dances and USU events, but The 2010 Mountain West Regional Public Relations Conference would provide exposure at an even higher level. Students will be invited from all over Utah, Colorado, Montana, Oregon, California, Wyoming, Nevada, Arizona, New Mexico and Oklahoma. This would benefit Vooray's brand image and help the company expand to markets other then Utah.
Part Three: Problem
Last year, PRSSA held a PR Conference for students and professionals in Utah. The t-shirts, which are still worn frequently by USU students and faculty, have an array of small logos on the back. While these t-shirts fulfilled a purpose, PRSSA feels a higher quality is needed for the caliber of a regional conference. Vooray has the quality and brand image PRSSA is looking for to incorporate into our conference and take the swag gear one step higher than last year.
Part Four: Solution
Objectives:
1. Collaborate to create t-shirt design & choose colors/specifics by Dec. 4, 2009
2. Invite 13,000 people to attend (35 schools, average of 350 PR students/Faculty/Professionals per school) by Dec. 7, 2009
3. Have t-shirts printed by Feb. 26, 2010
4. Pick t-shirts up from Vooray on Feb. 26, 2010
5. Receive 300 registered attendees, allow them to choose t-shirt in his/her size by Feb. 5, 2010(Only registered attendees by this date receive a t-shirt)
6. Allow Vooray employees to attend conference at no cost - Mar. 25-26, 2010
7. Encourage students to wear t-shirts to Mar. 26, 2010 - Friday conference sessions
8. Allow Vooray to set up a table to sell/promote products at conference during business fair onMar. 26, 2010
9. Result in awareness of Vooray brand and increase in customer purchases
10. Result in positive feelings towards Vooray and PRSSA Conference for receiving a high quality t-shirt
Time-and-Task Chart:
*create chart of above objectives in calendar form
Part Five: Capabilities
1. Credible Organization: Utah State University PRSSA *why
2. Credible Idea: Promote Vooray & give conference attendees a quality shirt and reminder of the event *explain
3. Credible Project Director: Natalie Curtis- Director of Sponsorship *verify credibility through outside reference
Part Six: Budget
300 t-shirts with multi-color logo on the front & Vooray logo on the side or back
Approximate cost per t-shirt = $8
Total donation cost = $2,400.00
Part Seven: Conclusion
Please let us know your level of interest in this opportunity for donation, sponsorship and regional exposure.
Additional sponsorship options are available.
For more information and to discuss this proposal contact Director of Sponsorship Natalie Curtis at 330-317-0077 or nataliejoycurtis@gmail.com
